Digital Ads
Management

We manage Google Search and Display Network ads, Meta — Facebook and Instagram — campaigns, YouTube video ads and programmatic display channels. Each platform requires different targeting logic and conversion architecture, so channel selection is determined together based on your business goal, target audience and budget. Entering all channels simultaneously often splits the budget and reduces efficiency; choosing the right starting point determines results.

Google Search reaches users who are actively searching — that is, closer to buying — making it strong for capturing high-intent demand. Meta reaches audiences who are not yet searching but match your demographic or interest profile, and can be efficient for visual products and awareness campaigns. The two complement each other; if budget is limited, we decide together which to start with by looking at your business goal, sector and existing digital infrastructure.

Ad spend is paid directly to platforms such as Google or Meta, not to the agency; the agency never passes this amount through its own accounts. The agency management fee is separate and covers campaign setup, targeting strategy, ad copywriting, optimisation and reporting. Campaigns run on your own ad account; account ownership belongs to you. We discuss both line items clearly at the start and build a transparent monthly cost plan together.

The ad account — Google Ads, Meta Business Manager — always remains yours; you grant the agency manager access rights to the account without transferring ownership. Before campaigns launch, we confirm goals, budget and the measurement plan in writing. Weekly monitoring and monthly reporting are within standard scope; in monthly review meetings we go through results and next-period optimisation steps together.

We cannot guarantee a specific ROAS or conversion number; platform auction dynamics, competition intensity, seasonal demand fluctuations and user behaviour are variables outside our control. We keep measurement transparent: conversion tracking is set up via GA4 integration and the platform pixel, and each month we report what each campaign spent and what it returned. Targets are set realistically upfront and optimised based on data.

The entire process runs remotely: briefing, strategy, reporting and review meetings happen via video conference and written channels; being outside Istanbul changes nothing about scope, quality or cost. Starting with a small budget is also possible; we identify the focus channel first and decide together to scale as measurable results come in. Staying focused early on lays the groundwork for cleaner data and better optimisation later. For an initial conversation, you can reach us on WhatsApp: 905322477388.