Meta Ads

Agency

Meta's algorithm typically needs roughly 10-50 conversion events (depending on the optimization goal) to exit the learning phase on a new campaign — this can take anywhere from a few days to a few weeks depending on your budget and sector. The first weeks are about building click and engagement data; scaling decisions are best made after the learning phase settles. In our free account audit we assess how quickly your specific setup can ramp up.

Our management fee depends on account complexity, number of campaigns, and the scope of creative production — there is no single flat rate. Ad spend stays in your account and is determined by your goals, competitive landscape, and how many channels you want to test. In our free analysis call we build a realistic expectation framework for your existing or projected budget.

We start with Pixel validation and Conversions API setup — server-side data flow is critical to close the signal loss caused by iOS 14. Then we build audience architecture: Custom Audience, Lookalike, and Advantage+ layers segmented by funnel stage (TOF/MOF/BOF). After creative testing structures and budget allocation are approved, campaigns go live. Weekly performance checks, monthly optimisation reports, and budget recommendations are standard parts of the engagement.

Meta is a strong platform for both reaching broad cold audiences via Lookalike and Detailed Targeting, and reactivating website visitors or existing customer lists. For e-commerce, Shopping campaigns and product catalogue ads are the primary format; for service businesses, lead gen forms and landing page traffic stand out. Concrete outcomes depend directly on your product, pricing, landing page quality, and ad creative — promising a magic ROAS figure would not be honest.

The most common reasons behind failed Meta experiments are: closing or adjusting campaigns before the learning phase completes, running a single broad campaign without funnel segmentation, trying to optimise without a working Pixel or CAPI setup, and sending traffic to a landing page not built for conversion. If we review your account history in a free analysis session, we can pinpoint exactly where the breakdown happened and map out a concrete path forward.