Social Media
Management

We build brand account strategies, create content calendars, and produce and publish everything from visuals to captions. We also handle community management — comments, DMs and engagement monitoring — monthly performance reporting and algorithm-aligned optimisation. We can manage Instagram, TikTok, LinkedIn and community channels under one roof. The goal goes beyond keeping accounts active and consistent: it is reaching the right audience and converting that audience into business outcomes.

Being on all channels at once splits both budget and attention; focus usually moves you faster. We define channel priorities based on where your audience is active, your content type and your sector. For B2B brands we typically recommend LinkedIn, for businesses with younger consumer audiences TikTok and Instagram, and for projects targeting customer loyalty and repeat purchases, a dedicated community management strategy. Choosing the right channel upfront prevents wasted time and makes budgets go further.

The agency management fee and ad spend are entirely separate items. The management fee covers strategy development, content production, publishing management and reporting. If paid promotion or social ads — Meta Ads, TikTok Ads — are to run, that budget is paid directly to the relevant platform separately; the agency does not pass it through its own accounts. We discuss both line items clearly at the start and build a transparent monthly cost plan so there are no surprise invoices.

All social media accounts always remain yours; we are added as co-editors for access and never take ownership. Content goes through an approval stage before publishing: you review drafts in a shared content calendar and give final sign-off. When the working relationship ends, all assets — visuals, captions, approved calendars and account access — are handed back to you in full. Account history and your follower base are not deleted; they remain intact.

Follower growth, organic reach, engagement rate, profile visits and website referral traffic are shared transparently in monthly reports. We cannot guarantee a specific follower count or viral content; platform algorithms and user behaviour are variables outside our control. We define realistic KPIs upfront and at the end of each month explain why results came in as they did and update the strategy accordingly. Honesty is our most important competitive advantage here.

The entire process runs remotely: briefing and strategy meetings via video conference, approvals through shared calendar tools, and reports delivered in writing each month. We apply the same workflow with clients outside Istanbul. The main reason to choose ADWEBX is our integrated approach that does not separate content production from strategy, and our transparency model that keeps you — the account owner — informed at every stage. You can reach us on WhatsApp for an initial conversation: 905322477388.