Branding
& Identity

Our branding category covers logo design, brand guidelines, packaging design, and brand strategy. Each service can be engaged independently; however, for brands built from scratch, combining strategy, logo, and guidelines into a single scope produces a more cohesive identity. Deliverable formats — including AI, EPS, PDF, PNG, and digital guidelines — are confirmed contractually at the project start.

Pricing varies based on project scope (logo only versus full identity system), the depth of research and strategy phases, number of revision rounds, and deliverable formats. Projects requiring sector analysis, audience research, and competitor review demand more time and budget than projects with a ready brief. An accurate quote requires sharing the project scope.

A typical process consists of: (1) Discovery and briefing — brand positioning, target audience, competitor analysis. (2) Strategy and concept development — brand values, personality, messaging architecture. (3) Design production — logo, colour palette, typography, and applications. (4) Revision rounds — a defined number of feedback cycles per stage. (5) Delivery and guidelines — a digital brand guide covering usage rules. Duration ranges from three to ten weeks depending on scope.

All usage and ownership rights transfer to the client upon project completion and payment. Source design files (AI, EPS, Figma, etc.) are part of the standard scope and are included in the delivery package. If third-party font or illustration licences are involved, their terms are disclosed separately.

The right choice depends on the brand's current stage. For a newly established business with an undefined vision, starting with strategy and a logo before adding guidelines makes sense. For a growing brand experiencing visual inconsistency, a full identity revision tends to deliver stronger returns by reinforcing customer trust. We can assess the current situation in an initial meeting and define the appropriate scope together.

Yes. We manage the entire branding process remotely; discovery sessions, concept presentations, and revision rounds are conducted via video conference and shared digital workspaces. For projects requiring physical print or packaging production, we coordinate with local suppliers or schedule a brief in-person session for proofing when necessary.