Question 1

What is the difference between ROAS and ROI?

Accepted Answer

ROAS (Return on Ad Spend) measures how many times your ad spend comes back as revenue: revenue divided by ad budget. Spending 10,000 TL to generate 40,000 TL is a 4x ROAS. ROI measures profit instead; it subtracts all costs (ad spend plus product and operating costs) from revenue and expresses the net gain as a percentage. A high ROAS paired with a thin profit margin can be misleading, which is why this calculator shows ROAS and net ROI separately.

Question 2

How should I set my advertising budget?

Accepted Answer

Build your budget backwards from the goal. First define your target monthly sales or leads and the average value of a customer. Using sector-average conversion rates and click costs, this calculator shows how many clicks, and therefore how much budget, you need to reach that goal. The safest approach is to start with a small test budget to gather your real CPC and conversion data, then scale the campaigns that prove profitable. Request a free strategy call for a tailored plan.

Question 3

What are the most common causes of a low ROAS?

Accepted Answer

The most common causes are: a weak landing page (a slow or unconvincing page cannot turn clicks into sales), poor targeting (showing ads to the wrong audience), low offer or price competitiveness, a high cost-per-click driven by a low quality score, and missing conversion tracking (so you cannot see real results). In most cases, fixing landing page conversion and targeting before increasing the budget is the fastest way to lift ROAS.

Question 4

What should I do if the ROI I calculated seems unrealistic?

Accepted Answer

This tool is an estimate based on sector averages; real results can deviate meaningfully depending on competition, quality score and landing page performance. If the ROI looks too optimistic, make your average order value and conversion rate assumptions more conservative; if it looks too low, there is room to improve your offer, pricing or targeting. For realistic numbers specific to your campaign, request a free analysis: we will review your current data and produce an actionable budget and targeting plan.

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Advertising ROI

Want to actually hit these numbers?

Calculate Your RealAdvertising ROI

Want to actually hit these numbers?

Calculate Your RealAdvertising ROI

Want to actually hit these numbers?

Calculate Your Real
Advertising ROI

Calculate Your Real
Advertising ROI