Google Ads

Account Management

We start by auditing your existing account or setting up a new structure from scratch: keyword research, competitor analysis, audience definition, and conversion tracking. Then we build the campaign architecture, write ad copy, and launch. We continuously refine bidding strategy, negative keyword lists, and ad creative.

Budget depends on the cost-per-click in your industry, how competitive your target keywords are, and how many conversions you want per month. Before we begin we share realistic budget ranges for your sector using competitive estimation tools, so expectations are clear from day one. It is possible to start lean; what matters is pairing the budget with a sound campaign structure.

Traffic and click data become visible shortly after Search campaigns go live. However, the learning period, negative keyword refinement, and conversion data accumulation take a few weeks to settle. We treat the first weeks as a data-gathering and optimisation phase, and we share honest expectations upfront.

Monthly performance reports are standard and cover clicks, impressions, conversions, ad spend, and goal tracking. We can also set up weekly summaries or real-time dashboard access depending on your preference. You can request direct access to your account at any time.

The Google Ads account belongs to you entirely. We work with manager access; if the relationship ends we remove our access and you retain the account with all its history, structure, and data. No vendor lock-in.