Stella Shoe — B2B Footwear Platform

Since 2007, Stella Shoe has produced for 14 distinct brands, exported to 6 countries and grown a network of 127 franchise stores. The brand had no digital platform capable of communicating this scale and its partnership offer — in a language that builds trust and prompts a first contact — to prospective franchise investors, wholesale buyers and international distributors.

The site architecture was built around the three target audiences of the B2B channel: brands seeking manufacturing (OEM/ODM capacity, quality certification), franchise investors (store opening model, support package, profitability offer) and international distributors (export track record, reference markets). Each channel has its own landing section; contact and partnership CTA placements are positioned at critical points. "14 Brands, 6 Countries, 127 Stores" figures are placed at headline level, immediately communicating the brand's scale.

Stella Shoe now has a platform that manages franchise applications and B2B partnership enquiries digitally, proving brand scale on the first screen. The site condenses manufacturing and export heritage built since 2007 into a single coherent narrative.