ByArmin Furniture — Brand Website

ByArmin Furniture offered a wide product range across room categories but lacked a digital purchase experience. Serving both individual consumers browsing by room and engaged couples planning a home required an e-commerce architecture capable of addressing multiple buyer segments simultaneously.

Living room, bedroom, dining room and youth room categories were structured with a clear navigation hierarchy; product listing, filtering and cart flows were delivered fully functional across all categories. A contact routing was integrated for custom size, colour and fabric requests. Wedding Packages were given their own landing section as a distinct segment — with a flow that lets couples complete a full room set in a single shopping experience.

ByArmin now has an e-commerce platform that serves individual buyers and wedding customers on the same site, moving products to purchase in the fewest possible steps. All category and checkout flows have been live since launch.