JW Marriott Tarabya Istanbul — Residences Site

JW Marriott Istanbul Tarabya Residences carries the prestige of a global luxury hotel brand and sits directly on the Bosphorus. A multi-layered offer — 215 residences, office units and a sports centre — required a digital platform faithful to the brand identity, visually striking and capable of supporting the full sales process.

The site was designed in a cinematic visual language in strict alignment with JW Marriott's premium colour and typography system. Floor plans and interactive 3D views were integrated for each residence type, letting buyers assess unit selection and scale independently. Bosphorus views were positioned hero through a structured gallery. Office units, retail and the sports centre were each given dedicated sections. Delivered mobile-first with fast load performance.

The site communicates the value of owning a JW Marriott Bosphorus residence to international property buyers and institutional investors within the first minute of a visit. Floor plan and 3D view features shortened the pre-visit briefing process for sales consultants.