
Brand Guidelines Creation Guide: From Logo Rules to Tone of Voice
A brand guidelines document is a living reference system that ensures consistent brand experience at every touchpoint. This guide walks you…
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AdwebX is a packaging design agency delivering measurable shelf impact improvement for brands. We bring multi-substrate expertise and work with global production partners. Professional packaging design with Adobe Illustrator, Esko ArtPro+, and 3D prototyping.
Design Tool
ArtPro+Shelf Impact
resultsMaterials Expertise
substrate range3D Prototyping
previewProduct containers, bottles, boxes, and wraps designed in Adobe Illustrator and Esko ArtPro+. CMYK and Pantone color systems.
Outer boxes, sleeves, and display cartons. Shelf-ready design for retail and barcode integration.
Dieline design with ArtiosCAD, material engineering, and 3D prototyping. Cardboard, corrugated, and plastic structures.
FSC certified paper, recyclable plastics, and biodegradable materials. Carbon footprint reduction strategies.
Product analysis, competitor packaging research, and retail environment study. Target audience and shelf strategy definition.
Structural and graphic concepts in Adobe Illustrator. 3-5 different packaging directions and moodboard presentations.
Structural prototypes with ArtiosCAD, photorealistic 3D visualization with KeyShot, and physical sample production.
Print-ready files with Esko ArtPro+, dieline drawings, Pantone codes, and supplier coordination.
Production-ready structural files in ArtiosCAD format with cut drawings
KeyShot rendered high-quality visuals for presentations and marketing
Adobe Illustrator AI files with bleed and trim marks, CMYK/Pantone color systems
Cardboard weight, coating type, lamination, and special finish recommendations
Technical file sharing and production tracking with global print partners
Sample packages for testing and approval with focus group feedback support

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AdwebX delivers measurable shelf impact improvement for brands. Full-service packaging design from concept to production.
Pricing varies based on packaging type (box, label, pouch, tube, etc.), the number of surfaces (a single-face label and a 6-panel box are very different projects), print preparation requirements, and whether a brand identity guide already exists. The quoted scope includes a defined number of revision rounds; you are notified in advance if additional rounds are needed. Exact scope and budget are confirmed in the free discovery call.
A print-ready file is a vector-based PDF or AI file prepared to your printer's exact specifications — including bleed, trim lines, safe zone, and the correct colour mode (CMYK or Pantone). Simply share your printer's name and technical brief at the quoting stage; we prepare files to their specifications, covering print resolution, fold direction, and printing method from offset to digital. Any technical revisions requested by the printer are covered within the service scope.
The process runs through the following stages: brief and brand definition → competitive and market review → concept directions (typically 2-3 options) → development of the selected concept → revision rounds → print-ready file delivery. A simple label design for a single SKU can be completed within 1-2 weeks; a multi-item box packaging series requires more time. An exact timeline is shared in the project plan delivered after the brief.
If no brand identity exists, at minimum a foundational identity (logo, colour palette, typography) should be established before packaging design begins — otherwise revisions become an open-ended loop. We can combine both stages into a single scope, running brand identity development and packaging design in parallel; an integrated approach is more efficient in both time and budget. If you are unsure where to start, we recommend beginning with the free discovery call.
Yes. Once the project is paid in full, all source files (AI, PDF, EPS) and usage rights are transferred to you. You are entirely free to take those files to your own printer or another agency for future print runs or design revisions. Transfer terms are stated explicitly in the contract.
Looking for a clear roadmap and pricing for your project?
These brands grew with ADWEBX — real work, live in production.