LinkedIn

Company Page Management

LinkedIn's organic channel operates in the mid-to-long funnel — it does not generate daily leads like paid ads. In the first two weeks, profile and Company Page optimisation is completed, and audience analysis and content strategy are prepared. During the first 30 days, engagement data (impressions, connection requests, comments) begins to accumulate. Qualified connections and lead opportunities typically materialise in months two or three. Adding a Sales Navigator outreach programme can shorten this timeline.

Key pricing factors include: number of profiles and Company Pages to manage, monthly content volume (posts, articles, carousels), scope of executive voice development and ghostwriting, whether LinkedIn Ads management is included, and the breadth of the Sales Navigator outreach programme. Our free LinkedIn analysis session evaluates your company's current presence and B2B goals before we present the right scope and price range for you.

We follow a four-step process: (1) Analysis — review of your current LinkedIn presence, competitor profiles, and target audience data via LinkedIn Analytics, with a strategy report within two weeks. (2) Content Strategy — developing thought leadership content structures and executive voice tone, plus an engagement plan aligned with the LinkedIn algorithm. (3) Content Production & Publishing — ghostwriting, articles, and carousel posts published on a planned schedule via Hootsuite. (4) Lead Generation & Optimisation — targeted outreach with Sales Navigator, LinkedIn Ads optimisation, and weekly performance reporting.

Consistent, strategy-driven LinkedIn presence builds brand and executive credibility with target decision-makers, and increases meeting acceptance rates from warm-contact outreach compared to cold approaches. Thought leadership content generates inbound interest, shortening the sales cycle. Concrete results depend on your industry, target audience, and content consistency — during a free analysis we set realistic expectations together.

Ghostwriting is a widely accepted practice in executive communications with decades of precedent — books, press releases, and speeches are routinely produced this way. What matters on LinkedIn is that content accurately reflects the executive's genuine perspective, expertise, and voice — not whether they typed every word themselves. Our process includes a voice-definition session with the executive, draft approval before any post goes live, and publication only after sign-off, ensuring every piece represents their real views.