Social Media

Community Management

Pricing depends on the number of platforms managed (Instagram, Facebook, TikTok, LinkedIn, etc.), daily comment and message volume, response time commitment (business hours versus extended coverage), crisis management protocol requirements, and reporting frequency. Quoting a flat rate without understanding your account activity and expectations would not be accurate — our free analysis session produces a realistic scope and price.

At the start of the engagement we build a crisis protocol together: which types of comments are replied to, which are hidden, and which trigger an immediate escalation to you. When a crisis emerges, we first assess the situation, draft a neutral but constructive initial response without taking sides, and present it for your approval. If the issue has direct brand reputation implications, we escalate management to you; our independent response authority applies to routine comments below the crisis threshold.

During defined monitoring hours we track all accounts, respond to incoming comments and DMs according to your brand voice brief, and manage negative or sensitive content per the crisis protocol. We report spam and fake accounts. A daily activity log is maintained; we share a weekly comment analysis and monthly community report. In the first two weeks we review your existing account tone and prepare an approved voice brief.

At the start of the engagement we create a voice and personality document: how to address followers, what to avoid, which words to use, phrases to steer clear of, and whether specific factual details can be shared. For the first two weeks we submit responses for your approval before posting, refining the tone based on your feedback. This document also maintains consistency through team changes — the risk of getting the tone wrong is not eliminated but becomes manageable.

The core package covers moderation and response management. Active community growth — engaging with target-audience profiles, participating in industry conversations, monitoring brand mentions, and proactive outreach — requires an expanded scope and is priced accordingly. We clarify the level of involvement you want during the analysis session and present a scope recommendation based on your actual needs.