Technical SEO progresses in two phases. Quick fixes — removing render-blocking resources, image compression, basic crawlability errors — are implemented within a few weeks. Google recrawling pages and Search Console data stabilising typically takes 4 to 12 weeks. Deeper work such as structured data, hreflang, or comprehensive Core Web Vitals improvements is a longer-term effort. Our free audit produces a timeline based on your site's current state.

Pricing depends on site size (page count, subdomain structure), the depth of existing technical issues, development resource arrangement (whether we apply changes or prepare briefs for your dev team), and the scope of ongoing monitoring. The scope only becomes clear after a technical audit. In our free preliminary call we review your site's current state and produce a realistic scope of work.

We begin with a comprehensive crawl using Screaming Frog and Search Console log data: indexing errors, redirect chains, canonical conflicts, and crawl budget waste are identified. Core Web Vitals (LCP, INP, CLS) are then measured using PageSpeed Insights and CrUX data, and improvement priorities are ranked. Structured data (schema markup) audit, hreflang validation, and internal link architecture analysis are also part of the engagement. Fixes are delivered as a prioritised action plan with expected impact, ready to hand off to your development team.

Technical SEO directly affects three areas: more complete crawling and indexing by Google (especially critical for large or JavaScript-heavy sites), Core Web Vitals improvements contributing to organic rankings and visitor retention, and structured data enabling rich snippets that lift click-through rates in search results. Numbers are site-specific and we cannot guarantee a precise percentage, but the larger your starting technical debt, the more headroom you gain by resolving it.

A good developer knows how to build web applications; technical SEO is a separate discipline that requires expertise in search engine crawl behaviour, ranking signals, and Search Console interpretation. A pattern we encounter often: developer priorities are performance and feature delivery while Search Console errors go unnoticed for weeks. We interpret the technical layers that affect rankings — from crawl analysis and structured data to log analysis and CWV monitoring — and prepare clear action briefs for your developer.