Pricing is shaped by animation duration, style complexity (there is a significant difference between simple icon motion and character animation), voiceover and music licensing needs, and the number of revision rounds. A 15-30 second social media animation and a 2-minute explainer video are entirely different scopes. We pin down scope and budget based on your goals and distribution channel in the free discovery call.

The starting point is always your existing brand identity — your logo, colour palette, and typographic standards form the foundation of the animation. Sharing your brand guidelines at the outset is all we need. If no guidelines exist, or if your logo is not in a vector format (AI, EPS, or similar), we conduct a short brand definition session before production begins. Designing from scratch is also within our scope but requires additional time and budget.

Timelines vary by scope. A logo animation typically takes 5-8 business days from concept approval. A 60-90 second explainer video, including script, storyboard, animation, and audio integration, can take 3-5 weeks. An exact schedule is shared in a written project plan after the brief.

We deliver in MP4 (H.264), MOV, GIF, and where needed, WebM with transparent background, depending on platform requirements. Dimension and duration standards for Instagram, TikTok, LinkedIn, and YouTube (square, vertical, and horizontal) are defined at the start of the project, and all exports are ready to upload directly. Master files are retained on our side for any future size variants you may need.

We produce for both digital and broadcast channels. For TV commercials, we prepare outputs that meet broadcast quality and audio mastering requirements. For event screens, high-resolution (2K/4K) looping or trigger-based versions can be produced. We clarify the intended use and technical requirements during the brief.